To be a centre of excellence for management research with special emphasis in offering practical solutions by carrying out industry-focused research in areas related to HRM, TQM, Marketing and Financial Management.
2) To explore and educate ways of increasing the efficiency and efficacy of SME’s through sharing of researched information
3) To equip such organizations and enterprising individuals with best practices and recent developments that may have a positive or negative impact on their businesses
4) To organize seminars, workshops, forums and conferences that will benefit SME’s in the areas of our domain
5) To carry out research for and on SME’s and to publish in international journals of repute
To connect SME’s, professionals and students to work together as a team to solve market oriented problems using innovative and creative approaches