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    • COURSES
      • The Undergraduate School (UGS)
        • Foundation Degree in Arts (R/010/3/0386/1020)
        • Advanced Diploma in Entrepreneurship (N/345/5/0251)
        • Diploma in Business Administration (R2/345/4/0973/0721)
        • Diploma in Accounting (R/344/4/0363/0520)
        • Diploma in Information Technology (R2/481/4/0031/0121)
        • BA (Hons) in Entrepreneurship (R/345/6/0813/1020)
        • Ba (Hons) in Business Management (R/345/6/0814/1020)
        • BA (Hons) in Accounting (R2/344/6/0014/0721)
        • BA (Hons) in Marketing (R2/342/6/0008/0121)
        • BSc (Hons) in Computer Science (R/481/6/0671/1020)
        • BSc (Hons) in Management of Technology (R/481/6/0670/1020)
      • The Binary Graduate School (BGS)
        • Doctor of Philosophy (PhD) (R2/340/8/0609/0426)
        • Doctor Of Business Administration (DBA) (R2/340/8/0516/0425)
        • Masters in Business Administration (R/345/7/0807)
        • MSc in Information Technology Management (R2/481/7/0052/0421)
        • MSc in Project Management (By Research) (N/345/7/0414)
        • MSc in Human Resource Management (By Research) (N/345/7/0738/0220)
        • MSc in Social Entrepreneurship (By Research) (N/345/7/0268)
        • MSc in Accounting & Finance (By Research) (N/344/7/0375/0220)
        • MSc in Entrepreneurship & Innovation (By Research) (N/340/7/0332)
        • MSc in International Marketing (By Research) (N/345/7/0863/1020)
        • MSc in Environmental Management (By Research) (N/345/7/0862/1020)
        • MSc in Education Management (By Research) (N/345/7/0588/0619)
        • MSc In Tourism Management (By Research) (N/812/7/0106/0220)
        • MSc in Quality Management (N/345/7/0861/1020) (By Research)
        • MSc in Public Management (By Research) (N/345/7/0860/1020)
    • STUDY AT BINARY
      • Intakes
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        • PhD – Doctor of Philosophy
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      • Facilities
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      • Centre of Advancement of Management (CAM)
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      • Centre for Social Entrepreneurship (CSE)
    • Contact
    • HOME
    • ABOUT US
      • Overview
      • Vision & Mission
      • History & Achivements
      • Executive Chairman’s Message
      • The ISP Advantage
      • 16 Reasons to Choose Binary University
      • Producing Intrapreneurs & Entrepreneurs
      • Press Release
    • COURSES
      • The Undergraduate School (UGS)
        • Foundation Degree in Arts (R/010/3/0386/1020)
        • Advanced Diploma in Entrepreneurship (N/345/5/0251)
        • Diploma in Business Administration (R2/345/4/0973/0721)
        • Diploma in Accounting (R/344/4/0363/0520)
        • Diploma in Information Technology (R2/481/4/0031/0121)
        • BA (Hons) in Entrepreneurship (R/345/6/0813/1020)
        • Ba (Hons) in Business Management (R/345/6/0814/1020)
        • BA (Hons) in Accounting (R2/344/6/0014/0721)
        • BA (Hons) in Marketing (R2/342/6/0008/0121)
        • BSc (Hons) in Computer Science (R/481/6/0671/1020)
        • BSc (Hons) in Management of Technology (R/481/6/0670/1020)
      • The Binary Graduate School (BGS)
        • Doctor of Philosophy (PhD) (R2/340/8/0609/0426)
        • Doctor Of Business Administration (DBA) (R2/340/8/0516/0425)
        • Masters in Business Administration (R/345/7/0807)
        • MSc in Information Technology Management (R2/481/7/0052/0421)
        • MSc in Project Management (By Research) (N/345/7/0414)
        • MSc in Human Resource Management (By Research) (N/345/7/0738/0220)
        • MSc in Social Entrepreneurship (By Research) (N/345/7/0268)
        • MSc in Accounting & Finance (By Research) (N/344/7/0375/0220)
        • MSc in Entrepreneurship & Innovation (By Research) (N/340/7/0332)
        • MSc in International Marketing (By Research) (N/345/7/0863/1020)
        • MSc in Environmental Management (By Research) (N/345/7/0862/1020)
        • MSc in Education Management (By Research) (N/345/7/0588/0619)
        • MSc In Tourism Management (By Research) (N/812/7/0106/0220)
        • MSc in Quality Management (N/345/7/0861/1020) (By Research)
        • MSc in Public Management (By Research) (N/345/7/0860/1020)
    • STUDY AT BINARY
      • Intakes
      • Entry Requirement
        • Malaysian Students
        • International Students
      • International Enrolment Procedure
      • Payment Methods
      • Online Payment
        • Visa Processing Fees
        • Admin & Registration Fees
        • PhD – Doctor of Philosophy
        • DBA – Doctorate in Business Administration
        • MBA – Masters in Business Administration
        • Masters by Research
    • Events
      • Academic Activities
      • Fun Activities
    • LIFE @ BINARY
      • Facilities
      • Accommodation
      • Binary Digital Knowledge Centre
      • Student Clubs & Societies
    • Research Centres
      • Centre of Advancement of Management (CAM)
      • ICT Centre of Exellence
      • Centre for Women Leadership (CWL)
      • Asia Centre for Entrepreneurship (ACE)
      • Centre for Social Entrepreneurship (CSE)
    • Contact

    Centre for Advancement of Management (CAM)

    • Home
    • Centre for Advancement of Management (CAM)

    Vision

    To be a centre of excellence for management research with special emphasis in offering practical solutions by carrying out industry-focused research in areas related to HRM, TQM, Marketing and Financial Management.

    Mission

    • To develop strategic marketing solutions to help SME’s realize their full market potential.
    • To explore and educate ways of increasing the efficiency and efficacy of SME’s through sharing of researched information
    • To equip such organizations and enterprising individuals with best practices and recent developments that may have a positive or negative impact on their businesses
    • To organize seminars, workshops, forums and conferences that will benefit SME’s in the areas of our domain
    • To carry out research for and on SME’s and to publish in international journals of repute.

    Objective

    To connect SME’s, professionals and students to work together as a team to solve market oriented problems using innovative and creative approaches.

     

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