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International e-Conference on Consumer Psychology, Marketing & Advertising (ICCPMA2022) - Adjusting to the New Customer Reality in a Post Pandemic World

September 8 & 9, 2022

The COVID-19 pandemic has had significant impacts on consumer behaviour, causing profound influence in the marketing environment. New and diverse socioeconomic transformations have had a significant influence on consumer behaviour.

The global isolation in February and March 2020; unprecedented in modern times, provoked major changes in consumer buying patterns. After an unbalanced behavioral reaction in most ways, consumers have now begun to overcome challenges by adapting and accommodating; contending with the new normal. They have made radical altering daily habits as well as implemented a variety of brand and product category evaluations.

Consumer spending is now well getting back on track with household spending projected to expand. However, the return to previous consumption levels does not necessarily mean a return to the old patterns in a qualitative aspect. Consumers have adopted significant and entirely new characteristics in their purchasing behavior.

Although it is unclear whether these changes will be transient or permanent, understanding this ‘Great Consumer Paradigm Shift’ is important. It is imperative to stay on top of trends that will continue redefining commerce and leverage on the right communication message to capture a market that is evolving due to the impact of the pandemic.

According to Euro monitor International, it approximates 60% of the global population to be connected to the internet in 2022, resulting in 4.7 billion Internet users*. As such, businesses now need to be digitally driven to survive and continue thriving. This shift is necessary in order to amongst others, explore new customers, increase engagement, upend customer loyalty and better serve the growing pool of digital customers.

This Conference plans to analyse the changes in this post-pandemic consumer behaviour from a theoretical perspective – identifying potential long-term content direction and the creation of new business communication models that would help build stronger relationships with consumers.

*The Star Online, Malaysia; 4 Feb 2022

  • To examine the new consumer reality and how their behaviour has shifted, causing disruption for markets globally
  • To identify marketing efforts to be in line with the changing customer value alignment in brand loyalty and their decision making
  • To establish new-wave digital advertising ideas and creative solutions to target and meet the needs of an expanded online audience
  • To determine new levels of interaction to maintain engagement between brand and its current customers, to gain new shoppers and leads, expand brand awareness, drive conversions and revenue

Consumer Psychology, Marketing & Advertising

  • Consumer Behaviour Theory
  • Digital Marketing
  • Content Strategy
  • Customer Engagement & Acquisition

We invite academicians, researchers, policy makers and practitioners to submit research papers relevant to the tracks of the e Conference.

Abstract Due Date: Until – August 2022

Full Paper Due Date: Until – August 27, 2022

Early Bird Registration: By:  August 18, 2022

Registration Closes: September 03, 2022

Standard template for the PPT for the oral presentation will be send upon completion of the registration and Each Presenter will be allocated 20 minutes for Presentation with Q&A.

  • Abstract: Maximum 250-300 words with 4 Key Words.

    Title of Paper should be in 12 Points and Bold in Times New Roman

    Headings: 12 Points

    Font: Times New Roman

    Author Name and Affiliation should be in 10 Points and Bold

    Text of the Manuscript: 11 Points

    Page Margins should be as follows – Top Margin 1.2 inches, Bottom Margin 0.6-inch, Left Margin 0.8-inch, Right Margin 0.6 inch

    References must be present. Papers without references will not be reviewed. Please use APA Referencing Style.

    Length of full paper is limited to 10 Pages. There can be a Maximum of four Authors per paper.











Consumer Behaviour Theory

2.00 pm – 3.30 pm






Digital Marketing

3.30 pm – 5.30 pm






Content Strategy

2.00 pm – 3.30 pm






Customer Engagement & Acquisition

3.30 pm – 5.30 pm

*Malaysian Standard Time

Paper Presenter (Early Bird US$45 (RM 180) Normal US$60 (RM240). FREE Registration for Key Note Speaker and Attendees

Bank Account Details

Bank Account Number


Bank Name

Public Bank

Account Holder

Binary University Sdn Bhd

Swift Code


Bank Branch

Puchong Jaya

Bank Address

10, Jalan Kenari Satu, Bandar Puchong Jaya, 47100 Selangor, Malaysia

All the paper presenters, participants, key note speaker and strategic partners will be provided with Digital Certificate from The Centre of Advancement of Management at Binary University.

The Centre for Advancement of Management (CAM) at Binary University is organizing

the International e Conference entitled Consumer Psychology, Marketing & Advertising (ICCPMA 2022) Adjusting to the New Customer Reality in a Post Covid-19 World

All the full papers submitted in this International e Conference will be published in a e Conference Proceedings from Binary University and with further scope to publish* these papers in Scopus and ERA indexed journals.

 *Terms and Conditions Apply

Please note that the papers published will reflect co –authorship with Binary Academics with expertise in the relevant fields who will contribute to content enhancement of published papers.