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      • The Undergraduate School (UGS)
        • Foundation Degree in Arts (R/010/3/0386/1020)
        • Advanced Diploma in Entrepreneurship (N/345/5/0251)
        • Diploma in Business Administration (R2/345/4/0973/0721)
        • Diploma in Accounting (R/344/4/0363/0520)
        • Diploma in Information Technology (R2/481/4/0031/0121)
        • BA (Hons) in Entrepreneurship (R/345/6/0813/1020)
        • Ba (Hons) in Business Management (R/345/6/0814/1020)
        • BA (Hons) in Accounting (R2/344/6/0014/0721)
        • BA (Hons) in Marketing (R2/342/6/0008/0121)
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      • The Binary Graduate School (BGS)
        • Doctor of Philosophy (PhD) (R2/340/8/0609/0426)
        • Doctor Of Business Administration (DBA) (R2/340/8/0516/0425)
        • Masters in Business Administration (R/345/7/0807)
        • MSc in Information Technology Management (R2/481/7/0052/0421)
        • MSc in Project Management (By Research) (N/345/7/0414)
        • MSc in Human Resource Management (By Research) (N/345/7/0738/0220)
        • MSc in Social Entrepreneurship (By Research) (N/345/7/0268)
        • MSc in Accounting & Finance (By Research) (N/344/7/0375/0220)
        • MSc in Entrepreneurship & Innovation (By Research) (N/340/7/0332)
        • MSc in International Marketing (By Research) (N/345/7/0863/1020)
        • MSc in Environmental Management (By Research) (N/345/7/0862/1020)
        • MSc in Education Management (By Research) (N/345/7/0588/0619)
        • MSc In Tourism Management (By Research) (N/812/7/0106/0220)
        • MSc in Quality Management (N/345/7/0861/1020) (By Research)
        • MSc in Public Management (By Research) (N/345/7/0860/1020)
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        • PhD – Doctor of Philosophy
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      • Centre for Social Entrepreneurship (CSE)
    • Contact
    • HOME
    • ABOUT US
      • Overview
      • Vision & Mission
      • History & Achivements
      • Executive Chairman’s Message
      • The ISP Advantage
      • 16 Reasons to Choose Binary University
      • Producing Intrapreneurs & Entrepreneurs
      • Press Release
    • COURSES
      • The Undergraduate School (UGS)
        • Foundation Degree in Arts (R/010/3/0386/1020)
        • Advanced Diploma in Entrepreneurship (N/345/5/0251)
        • Diploma in Business Administration (R2/345/4/0973/0721)
        • Diploma in Accounting (R/344/4/0363/0520)
        • Diploma in Information Technology (R2/481/4/0031/0121)
        • BA (Hons) in Entrepreneurship (R/345/6/0813/1020)
        • Ba (Hons) in Business Management (R/345/6/0814/1020)
        • BA (Hons) in Accounting (R2/344/6/0014/0721)
        • BA (Hons) in Marketing (R2/342/6/0008/0121)
        • BSc (Hons) in Computer Science (R/481/6/0671/1020)
        • BSc (Hons) in Management of Technology (R/481/6/0670/1020)
      • The Binary Graduate School (BGS)
        • Doctor of Philosophy (PhD) (R2/340/8/0609/0426)
        • Doctor Of Business Administration (DBA) (R2/340/8/0516/0425)
        • Masters in Business Administration (R/345/7/0807)
        • MSc in Information Technology Management (R2/481/7/0052/0421)
        • MSc in Project Management (By Research) (N/345/7/0414)
        • MSc in Human Resource Management (By Research) (N/345/7/0738/0220)
        • MSc in Social Entrepreneurship (By Research) (N/345/7/0268)
        • MSc in Accounting & Finance (By Research) (N/344/7/0375/0220)
        • MSc in Entrepreneurship & Innovation (By Research) (N/340/7/0332)
        • MSc in International Marketing (By Research) (N/345/7/0863/1020)
        • MSc in Environmental Management (By Research) (N/345/7/0862/1020)
        • MSc in Education Management (By Research) (N/345/7/0588/0619)
        • MSc In Tourism Management (By Research) (N/812/7/0106/0220)
        • MSc in Quality Management (N/345/7/0861/1020) (By Research)
        • MSc in Public Management (By Research) (N/345/7/0860/1020)
    • STUDY AT BINARY
      • Intakes
      • Entry Requirement
        • Malaysian Students
        • International Students
      • International Enrolment Procedure
      • Payment Methods
      • Online Payment
        • Visa Processing Fees
        • Admin & Registration Fees
        • PhD – Doctor of Philosophy
        • DBA – Doctorate in Business Administration
        • MBA – Masters in Business Administration
        • Masters by Research
    • Events
      • Academic Activities
      • Fun Activities
    • LIFE @ BINARY
      • Facilities
      • Accommodation
      • Binary Digital Knowledge Centre
      • Student Clubs & Societies
    • Research Centres
      • Centre of Advancement of Management (CAM)
      • ICT Centre of Exellence
      • Centre for Women Leadership (CWL)
      • Asia Centre for Entrepreneurship (ACE)
      • Centre for Social Entrepreneurship (CSE)
    • Contact

    Centre of Advancement of Management (CAM)

    • Home
    • Centre of Advancement of Management (CAM)

    ACE

    Vision

    To be a centre of excellence for management research with special emphasis in offering practical solutions by carrying out industry-focused research in areas related to HRM, TQM, Marketing and Financial Management.

    Mission

    1) To develop strategic marketing solutions to help SME’s realize their full market potential.
    2) To explore and educate ways of increasing the efficiency and efficacy of SME’s through sharing of researched information
    3) To equip such organizations and enterprising individuals with best practices and recent developments that may have a positive or negative impact on their businesses
    4) To organize seminars, workshops, forums and conferences that will benefit SME’s in the areas of our domain
    5) To carry out research for and on SME’s and to publish in international journals of repute

    Objective

    To connect SME’s, professionals and students to work together as a team to solve market oriented problems using innovative and creative approaches

     

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