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To be a centre of excellence for management research with special emphasis in offering practical solutions by carrying out industry-focused research in areas related to HRM, TQM, Marketing and Financial Management.


  • To develop strategic marketing solutions to help SME’s realize their full market potential.
  • To explore and educate ways of increasing the efficiency and efficacy of SME’s through sharing of researched information.
  • To equip such organizations and enterprising individuals with best practices and recent developments that may have a positive or negative impact on their businesses.
  • To organize seminars, workshops, forums and conferences that will benefit SME’s in the areas of our domain.
  • To carry out research for and on SME’s and to publish in international journals of repute.


To connect SME’s, professionals and students to work together as a team to solve market oriented problems using innovative and creative approaches